Brand Design // IPDJ • CENTRO DESPORTIVO NACIONAL DO JAMOR

Brand identity and brand signature for the 75th anniversary celebration of the National Stadium
Category
US BRANDING
Tags
75 anos Estádio Nacional, BRAND SLOGAN, branding design, COMMUNICATION CONCEPT, DOCUMENTARY, Estádio Nacional, GRAPHIC DESIGN, IPDJ, JAMOR, logotipo, manual de normas
About This Project

In the year that National Stadium celebrates the 75th anniversary, also the Jamor National Sports Center deserves to be congratulated and remembered for its importance over the years.

This complex with more than 200 hectares distributed in forest areas, sports infrastructures – both high performance and public use – and several leisure areas, is a unique place in Portugal and in the world, representing a tribute to Sports, Leisure and Nature, in a perfect symbiosis.

 

In this context, US was challenged to explore a new positioning strategy for the brand “Jamor”, through its rebranding, proposal for a new signature, development of a commemorative logo (75 years), creation of a 30 minute documentary film and 10 web films. 

 

>> See here << the documentary and web films.

 

Press:
Jamor
IPDJ
TSF
Record
Atletismo Magazine