Comunication Strategy and Branding // Travel Agency Leaving
Personal Travelling Trainers • Communication Strategy, Brand Architecture and Brand Slogan
Category
US ADVERTISING, US BRANDING, US DIGITALAbout This Project
Leaving® is a Portuguese travel agency that needed to strategically reposition itself and evolve in the DMC (Destination Management Company) business sector. Inspired by new tourism trends and the values that define the essence of Leaving®, the brand was repositioned according to the Personal Trainer concept, associated with physical activity.
In addition to the definition of a new strategic positioning, a new category was also created in the universe of tourism agencies that offer a personalized and authentic experience, expressed in the new tagline: Personal Traveling Trainers.
A new brand identity, a new signature and a kick-off on social networks were also created.