Comunication Strategy and Branding // Travel Agency Leaving

Personal Travelling Trainers • Communication Strategy, Brand Architecture and Brand Slogan
Category
US ADVERTISING, US BRANDING, US DIGITAL
Tags
Estratégia, Web design
About This Project

Leaving® is a Portuguese travel agency that needed to strategically reposition itself and evolve in the DMC (Destination Management Company) business sector. Inspired by new tourism trends and the values ​​that define the essence of Leaving®, the brand was repositioned according to the Personal Trainer concept, associated with physical activity.

 

In addition to the definition of a new strategic positioning, a new category was also created in the universe of tourism agencies that offer a personalized and authentic experience, expressed in the new tagline: Personal Traveling Trainers.

 

A new brand identity, a new signature and a kick-off on social networks were also created.