For the celebration of Legacy Consulting 10th anniversary United Skills was challenged to renew the brand Graphic Identity. In order to bring the brand closer to the company area of expertise — HR training and consulting experts – its values and emotional attributes – Proximity, Charisma and Elegance, all elements were studied resulting in a more modern and dynamic identity.
The spiral, a very identifying element of the brand, was kept as a central idea, reversing only its direction to reinforce and correct the semiotic meaning of the well-known “knowledge spiral”. At the same time, we applied the logo to a sphere that symbolizes the “Legacy world” – a representation of the company’s intervention area.
The chromatic study determined softer colors allowing a more empathic relationship with the brand and the typography was designed for an uppercase use, creating a greater presence, and without serifs showing more modernity.
We brought the signature with the logo, giving it a handwritten look, which expresses personalization and humanization – values intrinsically linked to Legacy Consulting’s DNA.
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