Website and Email Mkt launch for Legacy Consulting 10th anniversary celebration
branding design, COMMUNICATION CONCEPT, GRAPHIC DESIGN, logotipo, manual de normas
About This Project

Legacy Consulting celebrates 10 years. Its expertise in HR training and consultancy has changed a lot during this time, so United Skills was invited to help celebrate this milestone with a renewed Graphic Identity (here), a new website and an e-mail mkt action to relaunch the brand.


Avoiding the popular ready-made templates the website was created from scratch, to present Legacy Consulting in all its dimensions: new brand, long experience with a wide range of services and a blog — real source of inspiration with fresh articles.


>> See here << Legacy Consulting Website




In a pandemic time with a long confinement and mandatory remote working, the best way to present the new Legacy Consulting for another 10 years of success was through an email marketing action.


The insight “10 years of success from Legacy Consulting” inspired us in a concept associated with music top hits. After all, it has been 10 years giving stage to the HR Consulting and Training of several companies and people. This means it was a great tour that gave voice to a team of highly motivated consultants with an experienced and diverse professional background. And so the concept for the “Legacy Greatest Hits” launch action was born.


The action took place in two moments:


Moment I
A teaser inviting to listen to what will be your company’s soundtrack for the next 10 years.
When clicking on play the user was directed to a landing page with an audio presentation from Legacy Consulting, supported by an animation. From here to the website is just a click away.


>> See here << Legacy Consulting Launching Landing page


Moment II
Three days later, a new email was sent by Legacy Consulting presenting the news — renewed brand and new website — and offering 5 playlists for Legacy Spotify followers (here), with several musical suggestions for all moments of the day.


Follow Legacy on Spotify


>> See also here << Legacy Consulting Graphic Identity