Stand // THE NAVIGATOR COMPANY

Global Design and Technological Brand Activations [Augmented Reality and Holographic Animation]
Category
US DESIGN, US EXPERIENCE
Tags
AUGMENTED REALITY, brand activation, COPYWRITING, EXPERIENCE CONTENT DESIGN, GLOBAL DESIGN, HOLOGRAPHIC ANIMATION, INDUSTRIAL DESIGN, navigator, stand, storytelling, the navigator company
About This Project

Paperworld 2018 Frankfurt, Paperworld Middle East – Dubai and Paperworld Creativeworld Exhibition Barcelona are the three largest paper exhibitions in the world. To help our client The Navigator Company (one of the world’s largest companies in paper production) to reaffirm one of its flag values – Innovation – in these prestigious exhibitions, we designed, produced and implemented a stand with more than 200 m2, as well as several technological impact activations.

Two of the pieces with highest impact were an Augmented Reality (AR) application and a 3D animated film for an XL3 holographic pyramid, with all the storytelling of the paper’s production cycle.

 

Project Direction
The Navigator Company
Unveil • Exhibitions, Museums and Public Spaces

Concept and Design
Ivone Machado [US] for UNVEIL

Global Design 
Ivone Machado [US]

Technological Brand Activations (AR and Holographic)
Ivone Machado [US] Eduardo Marques [US]

Production and Implementing
UNVEIL • Exhibitions, Museums and Public Spaces

Photo credits
US • United Skills in Creativity
Max Leitner ©