TV spot for the mayonnaise brand Vianeza

“The secrets of our mayonnaise”
Category
US ADVERTISING
Tags
ADVERTISING, illustration, livro pop up, maionese, mayonnaise, pop up book, vianeza
About This Project

Development of the creative concept for a communication TV spot for the mayonnaise brand Vianeza – “The secrets of our mayonnaise”.

 

Inspired by pop up books, this spot uses illustration to bring us a typically portuguese homemade mood and proximity, reinforcing the brand’s positioning.

 

The music, developed from scratch for this spot, also reinforces the portuguese aspects of this product.

 

Slogan: Vianeza. Our mayonnaise.